Optimise your reality

To Zoom-Out, is to see beyond your current ‘reality’, to many potentially more helpful perspectives


In this increasingly connected,  collaborative, dynamic and rapidly changing world, our ability to see the bigger picture, embrace diverse perspectives, manage our emotions and see clearly is ever more important, some might even say, crucial.

Zoom-Out approaches this from a fundamental and foundational level – the way we see and interpret situations, ourselves and other people. Our day-to-day realities.


Zoom-Out is a set of cognitive principles and skills to boost effectiveness, resilience and wellbeing.

To Zoom-Out, is to see beyond your current ‘reality’, to many potentially more helpful perspectives.

Zoom-Out is concerned with perspectives and meta-perspectives – that is – our perspectives on our perspectives. Ways of viewing the world and our relationship to it.

Zoom-Out draws upon ideas and principles from eastern and western philosophy, psychology, anthropology, neuroscience, cognition, systems thinking, semantics, popular culture and other sources of wisdom both ancient and contemporary.


Zoom-Out Ltd is on a mission to help as many people as possible benefit from this way of being and approaching their realities.

We do this through workshops, coaching, writing, tools and materials.


Zoom-Out can be used by adults, children, parents, teachers, teams and organisations. That’s everyone!


The name derives from the tendency at times for humans to become fixated on a negative or unhelpful detail at the detriment to their wellbeing and effectiveness. This is a type of Zoom-In. To Zoom-Out therefore, is to see that this detail is part of a broader picture in time, space and other ‘dimensions’. Such details are often imagined and not real. A core Zoom-Out signpost is:

“All perspectives are wrong but some are helpful.”

Zoom-Out Logo - bullet 50x49 ABOUT US

Zoom-Out Ltd was founded in 2015 by Rob Aston, a Happy Work Coach, Personal Coach and Agile Coach.


Rob has been leading teams for over 20 years and several years ago became somewhat obsessed with why there wasn’t more happiness in the workplace and life more generally. Many years of research, networking and blogging in the sphere of happiness has increasingly led Rob to realise how much of happiness is in our own minds. We can, therefore, influence our own happiness more than we tend to realise. What’s more, individual happiness and team happiness are interrelated and organisations can benefit from enhanced collaboration, creativity and decision-making that increased happiness brings.

Various happiness initiatives such as Happy Work Life and Happiness Development eventually gave birth to Zoom-Out Ltd.

We provide coaching and workshops to equip people and teams with Zoom-Out principles and skills that they can apply to themselves and others.

Zoom-Out Ltd also supports likeminded people and organisations such as Action for Happiness and Happy Melly,

Zoom-Out Ltd is based in London, England.

Zoom-Out Ltd. Registered in England No. 09919962

Zoom-Out Logo - bullet 50x49 Contact details:

Email: rob@zoom-out.org

LinkedIn: https://www.linkedin.com/company/zoom-out-ltd

Facebook: https://www.facebook.com/zoom.out.ltd/

Twitter: https://twitter.com/Zoom__Out


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